APPLE web site uses two dimensions of customisation - personalisation and tailoring.
Personalisation
The site offers users to create an Apple ID, which allows users to personalize their experience on MobileMe, the Apple Store and the Support site.
A registration page will be offered to users if they are willing to sign in. Users are required to fill in basic personal information in order to create an Apple ID account.
Basic information required
Tailoring
APPLE allows users to specify their preferences in language so that users can easily understand the content.
Not only that, it also allows users to choose and purchase their favourite color of iPod nano. This shows that APPLE is costomized based on behaviour of different users with similar preferences.
Different colors of iPod nano to be choosen
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