connection - the 7 Cs of the web site

APPLE uses only one dimension of connection, which is the "links to sites" connection. It takes user completely outside the APPLE site and into a third-party side.

For example, APPLE is incorporating with maxis to promote its newly launched product, iPhone 3G. So, the site provided a connection for those who are interesting to purchase this product into maxis web site for more information.

"learn more" button allows user to be linked to maxis site

this is maxis web site the user will be linked to