communication - the 7 Cs of the web site

The dimension of communication APPLE web site using is hybrid. It is a combination of broadcast and interactive communication.

Podcasting FAQ is provided in the APPLE web site. It is a example of one-way information exchange from APPLE to users. (broadcast)


Also, APPLE offers Online Support Feedback for users to make a comment on how APPLE can do to improve their resources or report any problems the user facing while browsing the web site. It is a example of two-way communication between APPLE and users. (interactive)


Moreover, the site offers software tools as "freeware" that users can download and use at no charge for their work or entertainment. User often pass this free software to friends and, in essence, provide free marketing for APPLE web site. For example, software "Safari 4" is available in APPLE which allows user to download it at no cost. (hybrid)

many other free software available in APPLE