content - the 7 Cs of the web site

APPLE uses several types of dimensions of content to present its products, promotions, and latest information of the web site.

First of all, it uses offering mix to show the product's features and benefits. For example, visitors are able to read the information about iPhone regarding its benefits, apps for iPhone, 3.0 software update, and new in MobileMe.

Secondly, there are promotional and communications messaging projected by APPLE in the web site. It shows that APPLE is using cognitive appeal mix content as well. For example, you can see there are few promotional columns on the web site like Introducing iPhone 3G, buy and get free iPod touch, and zero in on a new Mac.

Lastly, APPLE also provide a number of media for the visitors to explore. For exampla, the image and graphic of certain products, downloadable music, featured video and downloadable software.

- featured video

- music

- games + apps

-downloadable software

APPLE is having current content on the major part of its web site, which mean it does not require frequent updates as the information, promotion, and prices of the products not much changes even after a period of time.

However, a minor part of the website is using time-sensitive content. For example, the downloadable software would change from time to time when a new product is launched in the market to meet the visitors' demands.