APPLE is using hybrid design in its web site, which mean a combination of both aesthetics and functional dimensions.
For the aesthetics part, we can see that the promotion of "the new MacBook Pro family" is highly visual in the middle column , with appealing images of 3 different sizes of MacBook Pro so that the visitors can have a clearer picture in their mind about the products. APPLE's site strategy not only focuses on product offering but attract customer through its identification with modern and flexibility of products.
For the aesthetics part, we can see that the promotion of "the new MacBook Pro family" is highly visual in the middle column , with appealing images of 3 different sizes of MacBook Pro so that the visitors can have a clearer picture in their mind about the products. APPLE's site strategy not only focuses on product offering but attract customer through its identification with modern and flexibility of products.
On the other hand, APPLE's functional dimension can be seen clearly from offering several options for visitors to access and view its latest electronic products, downloadable softwares, and all the checkout options that visitors have come to expect, in a clean and simple design package.
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